With the increasing use of smart phones to browse the web, to send emails, to indulge in social networking as well as for shopping, these phones have emerged as a sort of portable computers for people who want to use the internet while on the move. Still a lot of websites are not optimized enough to be used with smart phones.

Preparing you website for mobile web requires two things, customizing your web site’s design and deciding the way the visitors will locate the website using mobile search.

When it comes to web design, all you need to attach a cascading style sheet (CSS) to your website which can feed up specific instructions to a particular mobile browser. While designing the CSS for the various handheld web browsers, one has to consider a number of things beforehand:

The mobile browser has a limited screen real estate, which is close to just 2×3 inches. Also all the fonts used for mobile web should be used in their most basic form, you do not have to worry about color or typography. It is important to stripe out the images.

All the advertisements have to be removed to completely utilize the limited screen space. Any online application that is not required should be kept hidden. It is important to completely focus on the content.

The background colors also have to be removed with only a basic black text appearing on a white background. Any flash, java or plug-in content has to be necessarily removed. The basic motto is to simplify everything.

Now you have to tackle the problem of making sure that your website is easily located with the help of mobile search. The best way to do that is to that the website is included in all the local search directories with completely accurate profiles. The popular search engines like Google Local and Yahoo local are designed to receive a higher amount of traffic from users who wish to locate a business in a certain area. A lot of people when use their phones to search the web are actually looking forward to visit certain businesses. Another way to be noticed in mobile web is to utilize social networking based links in order to drive web site traffic. In fact the mobile web traffic is going to be highly dependent on a potent combination of search engines and social networking.