Posts Tagged ‘Keywords Research and Analysis’

How to emphasize the relevance of keywords?

Saturday, February 6th, 2010

It is very important to emphasize on the relevance of keywords while doing the search engine optimization. It can prove to be a tough task, but following some little things can make it easy. Here, is a look at some tips to emphasize the relevance of keywords in a webpage with regards to each other as well as the other content from the entire page.

  • Ever page needs to have a specific theme or should have content related to a specific topic. It obviously does not apply to the homepage.
  • It is important to utilize a broad spectrum of keywords. The keywords can be both generic as well as more specific. Also the keywords can be highly competitive as well as the even more obscure ones.
  • The words should be in a jumbled up pattern within the various phrases in a bid to accommodate the different search patterns for the various users.
  • The page title and headings are really important; hence they should be designed to contain the important keywords.
  • The sections or the paragraphs have to be organized in a way that the relevant words are place very close to each other. This is very important as the close proximity of the various related terms can easily help to increase the apparent relevance of the search term with regards to the contents of a webpage.
  • It has to be remembered that the search engines are smart and they are becoming even smarter with the passing time. It is of no use to try and fool them by placing some hidden unrelated text. It is of no use, period. It is usually done to con the visitors in visiting the irrelevant page which is not at all related to the term being searched by the visitors. The fact is that it still works, but the search engines are fast catching up with this con and hence it is dangerous territory.
  • The owners should remember to put a keyword or a set of keywords on the anchor text of the links. Also they should make sure that they should only link to pages tackling the same/similar topic.
  • It is no use spending time in finding the words with the same spelling but different meanings. This is because the search engines can now most of the times determine what a webpage’s content is looking forward to want to convey.
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How relevant is keyword density?

Friday, December 25th, 2009

When it comes to the relevancy of Keyword density, different SEO experts have different thoughts on the subject. This is why some people are always confused when it comes to the right keyword density in terms of generating SEO content for their website. They are not sure whether it matters as to the how many times they repeat a keyword and key expression in their web page’s content. They are never sure about the right percentage of keywords.

Well it is for sure that the keywords and key expressions have to appear on the web page which has to be optimized for the search engines. However it is important to understand that the keyword density alone can not improve a website’s rankings. Keywords and their density are just one of those factors that contribute to a page’s ranking.

These days the leading search engines have started to lay great stress on the contextual relevance of a website’s content. The stress these days is on optimizing the web pages according to what the people want, not what they are looking for. The point is that using the contextually relevant content lays importance on the actual message, not the keywords alone.

There is no point stuffing the webpage’s content with keywords anymore. This is because using the extra keywords does not make any sense just because they can be used.

Still one fact is certainly very important that there are certain keywords in a web page copy that can make or break a website’s content. It’s not necessary to use keywords on every single sentence of the web page’s content.

It has to be paid due attention to that the keywords or the key expressions appear only twice or thrice in a web page’s content. The keywords should be used in the anchor text. Equally important is that the keywords should appear inside all the important tags likeli, strong and h1.

Usually it pays to use the main points in the webpage’s content in the form of headlines as well as lists with bullet points. Hence if a webpage properly use some particular keywords appear within the tags, it will make the search engine ranking algorithm think that the webpage has some relevant information on that particular key expression or keyword.

The fact of the matter then is it does not matter, how often a keyword is used in a webpage or how much its density is. The only thing that matters is whether that keyword is properly used or not.

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