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Some tips for feed optimization

Tuesday, February 2nd, 2010

It is very important to optimize the feeds and it not only involves using the Feed Burner ‘activate’ buttons. There are a number of things that can be done to optimize the feed

Some of these things are the same that are used to optimize any normal web pages. They include:

* The use of keywords – the keywords should necessarily be used in the various feed items and the channel titles, anchor text for external as well as internal links, blog posts as well as channel description.

* Properly working links – it is important to make sure that the links work properly. For the purpose it is important to use the full path while linking to make sure that the links are rendered in a proper way.

* The use of H1 and H2 tags – The use of heading tags for channel and feed titles is very helpful in feed optimization. They help to emphasize the titles’ importance. However, if the key items are not inserted in the title then it will simply lead to the emphasis on words which are not meant to be used for the purpose of optimization.

There are some other “feed specific” tips for feed optimization:

* The submission of feeds to the right type of directories.

* Feeds have to be offered for a number of different categories. This is especially important if the website is designed to cover a wide range of topics. In case your blog/website is very specialized, it may not be required. This proves useful for the subscribers who avoid being deluged by the unwanted blog entries but. It is also useful for the syndication entities, interested in certain specific topics.

* Using MyMSN and MyYahoo – In order to get the feeds indexed in a faster way and to make sure that it is frequently crawled by the two major search engines, Yahoo! and MSN, the RSS feed has to be added on the owners’ MyYahoo and MyMSN pages. According to Yahoo, this helps the feed to be indexed approximately within a period of just 48 hours! This tactic may also be used on iGoogle. The simple way to add the feed to iGoogle, one has to just click on Add Stuff and click on the Add feed or gadget link, which is located at the bottom left sidebar, then the feed URL has to be pasted on the box.

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How to reap Search Engine Optimization benefits using images?

Friday, January 29th, 2010

Images, like textual contents can contribute a lot to the search engine optimization of the web pages. Not many people know how to do it. Here are some tips on how to reap search engine optimization benefits usingimages.

The first and the foremost tip to be followed, is to use only those images that are relevant to the website’s content.

Alt tags should always be used to help the search engine spiders. These tags help the spiders to understand what the image is about. The tags should necessarily contain the keywords.

The size of the image should be paid due attention. The size here does not mean the file size but the actual dimensions of the image and the actual space on the page that it occupies. This space is to be measured in terms of percentage. The bigger an image is the greater importance or relevance it should have with the page’s content.

The images used on the webpage should be of a good quality. The quality is measured in terms of contrast and blurriness.

Choosing the right image is important but it is not of much use, if the image is not placed on the webpage in a proper manner. The image’s placement is of a lot of importance. There indeed is a difference if the image is put on the top, in the middle or at the bottom of the page. Also when the image is put on the left, in the center, or on the right side of the page, it serves different purposes and offer different benefits. Another thing that has to be remembered about the placement is that the text surrounding the image is also of an utmost importance. Hence, it is important to place the image near the relevant text.

There are a number of images which do not contain any key content. Such images have to be repeatedly used throughout the website. However, it has to be made sure that the different images are placed on different pages.

People often worry about the images’ borders. Well, they are not to be worried of, unless they are really huge. This is because the too small images are simply filtered out by the search engines and do not factor a lot in the determination of page rank.

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Preparing your website for mobile web

Monday, January 25th, 2010

With the increasing use of smart phones to browse the web, to send emails, to indulge in social networking as well as for shopping, these phones have emerged as a sort of portable computers for people who want to use the internet while on the move. Still a lot of websites are not optimized enough to be used with smart phones.

Preparing you website for mobile web requires two things, customizing your web site’s design and deciding the way the visitors will locate the website using mobile search.

When it comes to web design, all you need to attach a cascading style sheet (CSS) to your website which can feed up specific instructions to a particular mobile browser. While designing the CSS for the various handheld web browsers, one has to consider a number of things beforehand:

The mobile browser has a limited screen real estate, which is close to just 2×3 inches. Also all the fonts used for mobile web should be used in their most basic form, you do not have to worry about color or typography. It is important to stripe out the images.

All the advertisements have to be removed to completely utilize the limited screen space. Any online application that is not required should be kept hidden. It is important to completely focus on the content.

The background colors also have to be removed with only a basic black text appearing on a white background. Any flash, java or plug-in content has to be necessarily removed. The basic motto is to simplify everything.

Now you have to tackle the problem of making sure that your website is easily located with the help of mobile search. The best way to do that is to that the website is included in all the local search directories with completely accurate profiles. The popular search engines like Google Local and Yahoo local are designed to receive a higher amount of traffic from users who wish to locate a business in a certain area. A lot of people when use their phones to search the web are actually looking forward to visit certain businesses. Another way to be noticed in mobile web is to utilize social networking based links in order to drive web site traffic. In fact the mobile web traffic is going to be highly dependent on a potent combination of search engines and social networking.

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SEO mistakes that can cost you dearly

Thursday, December 24th, 2009

SEO is a complicated process; even the smallest of mistakes made by you can cost you dearly. It is important to avoid them; hence you should be able to identify the various SEO mistakes that can prove to be really costly in the long run.

  • Wrong Page Title

The first thing encountered by the search engine crawlers on a web page is its title. Your title tells the search engine crawlers as to what the web page is all about. Using deceptive or wrong titles can cause a problem. Also it is better to use the keywords in the title and be really clear.

  • Wrong selection of keywords

Using the wrong keywords and key phrases can take the website’s content’s focus away from the website’s target audience. It is not good to just assume the keywords; instead it makes perfect sense to find the precise keywords by using the commercial keyword-analysis tools.

  • Absence of text content

The absence of enough text causes confusion for the search engines to understand what kind of product or services your website is offering.

  • Presence of wrong content

The presence of wrong content will send out wrong information about the website to the search engines. Mostly the wrong content is caused by using the wrong keywords.

  • Choosing the wrong target audience

Identifying the wrong audience can cause a lot of problems. It will surely steer away the SEO away from the right path and can result in the selection of the wrong keywords and even misdirected search engine campaigns.

  • Improper use of animations and graphics

The improper use of animations and graphics, especially in terms of quantity does not help. The search engine crawlers simply look for the text not for the graphics or animations.

  • Absence/wrong use of the header tags

The header tags highlight the gist of a particular web page. Their absence hence is not good at all; also it is important that one should not forget to use the important keywords within the header tags.

  • Excessive keywords

Excess of everything is bad, be it keywords or key phrases. Excessive use of keywords can cause the search engines to blacklist a website. The keywords should be simply used in the beginning, within the title and in the header tags as an anchor text.

  • Indiscriminate linking

Indiscriminate linking can cause severe harm to a website‘s ranking with the various search engines. You should avoid linking to the various ‘bad’ websites as defined by the search engines.

  • Not writing blog posts

Not writing the blog posts may not directly affect the rankings, but it can surely generate some extra traffic to your website. Hence, not writing the blog posts can be a SEO mistake which can cost you dearly.

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Posted in Blogging, Google, PPC, SEO, Social Media | 3 Comments »

130 Social bookmarking sites you could submit your site for backlinks

Tuesday, December 22nd, 2009

Here is a list of the top 130 social bookmarking and news sites to leave your site for backlinks.All sites are free to list and you will start to see your website moving up in the search engines

1 Digg : The social news site that changed the Internet, Digg is a high power authority and a listing in Digg for a site, even if it only has a couple of votes, will rank highly on Google and other search engines for certain terms. If your site is shared and voted upon on Digg, and makes the Digg homepage, you’ll get a lot of traffic and attention from other bloggers who read Digg.

2 Yahoo! Bookmarks: The MOST POPULAR social search and bookmarking service on the web. It’s similar to Delicious and something they launched before acquiring Delicious. Yahoo Bookmarks lets users store bookmarks using their Yahoo Toolbar and access them from any computer.

3 Technorati : Always changing and reinventing themselves, this recognized authority offers links to blogposts, tagging and a social bookmarking WTF section.

4 StumbleUpon : Owned by eBay, StumbleUpon is an amazing blend of social bookmarking, voting, networking, web surfing, search and blogging. Best of all, StumbleUpon can send major traffic with its userbase of around 3 million users.

5 del.icio.us : THE social bookmarking site : It allows you to easily add sites you like to your personal collection of links and to categorize those sites with keywords. Not to mention that if enough people save your site in a bookmark, it will make their popular page and send a lot of traffic. Delicious is owned by Yahoo and is a MUST for your social media and bookmarking strategy.

6 Reddit : Timely and shocking news oriented, Reddit stories are instantly voted upon and if liked by the community as a whole, can drive incredible traffic and users.

7 Restnews: SEO Social Bookmarking, your scoop can be published in realtime and get free backlink easily.

8 Mixx : An up and coming bookmarking and social news sharing network which should rival Digg, Reddit and others, Mixx blends popular photos, videos and stories.

9 Propeller : Formaly known as Netscape, AOL’s Propeller has become a great social bookmarking news community tool which is considered an ultimate authority by Yahoo Search and passes link juice in its news story profiles. Propeller is also going to redesign very soon, which should be quite exciting.

10 Fark.com
55,162,723 – Inbound Links | 450,773 – Compete Monthly Visitors | 1,300,000 – Quantcast Monthly Visitors | 4,119 – Alexa Ranking.
20 Largest Social Bookmarking Sites | Posted 04/01/2009 | eBizMBA

11. Backflip : Backflip is a free service currently being run by volunteers. Backflip was started in 1999 by Netscape veterans Tim Hickman and Chris Misner. As a research tool, Backflip is clearly of value to the education community, and that community (or at least certain segments) has certainly embraced Backflip. A Google search of sites that contain the term “Backflip.com” results in numerous education-related links, including Teacher Tools.
12. barksbookmarks : BARKS=BookmARKS is a website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control.
13. BibSonomy :BibSonomy is run by the Knowledge Data Engineering Group of the University of Kassel, Germany. Its specifically designed for researchers, in sharing bookmarks and bibliographies
14. Blinklist :A social bookmarking site launched by Mindvalley. According to their site, they launch several web businesses a year and are focused in 3 areas. – Technology, media and Marketing. BlinkList does have a user friendly interface indicating that its being run well and efficiently. They also quote “fully profitable” on their site. Furthermore, you can label and comment about any web page on the Internet.
15. Blipoo :Meet Blipoo, a social bookmarking site for “cool” people sharing “cool” stories. It claims to help bloggers drive more traffic to their blog because they allow self promotion..
16. BlogBookMark : Designed specifically for Blog hunters, BlogBookmark.com claims to have the hottest news, gossip, and blog chatter from around the web. I highly sugggest that mainstream bloggers bookmark their entires here.
17. BlueDot : This basic social networking service allows users to save and share bookmarks.
18. blurpalicious : Get Blurped! Not too different from other social bookmarks, but I love the tagline.
19. Bmaccess : Social bookmarking with thumbs
20. Bookkit : BookKit.com is an absolutely free web service designed to facilitate bookmark (favorites) management needs.
21. BookMarkAll : Bookmarkall is an online bookmark community where users can create, organize and share their favorite web links online and access them anywhere.
22. Bookmark-manager : Organizer for bookmarks, calendar, diary and knowledge.
23. bookmarktracker : Free online storage, management, synchronizing and RSS sharing of your bookmarks.
24. Bookmax : You can store your bookmarks and links to your favorite sites online and access them from wherever you are : basic Social Bookmarking.
25. Buddymarks : The online personal, group and social bookmarks manager.
26. Bukmark : Bukmark is a social bookmarking website.
27. Chipmark :Another basic social bookmarking site.
28. Citeulike : A free service to help academics to share, store, and organise the academic papers they are reading.
29. Claimid : Manage your online identity. Although this is not a normal social bookmarking site, users can bookmark sites which reference their identity and build backlinks in this fashion.
30. Clipclip : Clipclip allows you to save images and text, with a “bookmarklet”.
31. Cloudytags : A unique word analyzer connects to your page, gets all the words and suggest you the real tags your site is showing to the world.
32. Complore : Derived from com-(with,together) and explore-(search, research). As the name suggests, complore is a vision to connect people from diverse backgrounds
33. Connectedy : Lets you establish a personal link directory online. As you surf the web, you collect links, categorize them in a way that makes sense to you.
34. Connotea : Social bookmarking (for researchers).
35. Contentpop : It has the latest Web 2.0 features such as social bookmarking, blogging & RSS. It also uses the word POP in the title which means it must be good.
36. coRank : coRank is a site where you can share whatever you find interesting on the web with people who value your opinion
37. Crowdfound : CrowdFound is essentially a social bookmarking website, but with a different vision in mind
38. de.lirio.us : Store, share and tag your favourite links. Open source clone of del.icio.us with private bookmarking, tagging, blogging, and notes
39. Diigo : Social bookmarking on steroids.
40. Dropjack : DropJack.com is a social content website and owned by the ExactSeek company.
41. Easybm : Allows users to bookmark their frequently visited sites on their private page, allowing 1-click access to their favorite web sites.
42. Enroll : Social bookmarking system based in India.
43. ez4u : Social Bookmarking – Ez4u to Bookmark : “Ez4u to Organize Ez4u to Share with Others Ez4u to Remember”
44. Favoor : Favoor is your personalized new start page. Collect your favorite internet addresses.
45. Folkd : Folkd is a social web-service about pages, news, audios, videos and blogs.
46. Freelink : Freelink.org provides free pages of links that you can access anywhere at anytime.
47. Freezilla : FreeZilla claims to be the first Web 2.0 freebies and promotions social networking site.
48. Fungow : Fungow was designed to help better organize and keep track of your bookmarks.

49. Furl : Like Delicious, LookSmart’s Furl.net is one of the first social bookmarking sites and considered an authority by the major search engines. Listing your sites in Furl will lead to traffic from organic rankings and its popular page drives traffic.
50. Gather : Gather is a place to contribute articles and content, blog, tag and connect with people who share your passions. (Plus you can link out from the articles in this authority site).
51. Getboo : GetBoo.com is yet another free online bookmarking service which allows you to store, edit and retrieve your bookmarks from anywhere online.
52. Google : Allows users to save and create bookmarks in their Google toolbar that can be accessed anywhere online. Google is getting more social by the day, so take advantage of their Google Bookamrks and citations, because one day they probably will have some kind of influence on external meta data considered by the Google ranking algortihm.
53. Hanzoweb : Hanzoweb – Bookmark, tag & share knowledge online
54. Hyperlinkomatic : Hyperlinkomatic – bookmark list manager.
55. i89.us : i89.us offers a free service which allows you to save your favorite website/links at one location that can be accessed from anywhere.
56. Icio : Danish Bookmarking engine.
57. Ikeepbookmarks : Popup feature allows you to add links while surfing the web
58. Iloggo : Simple web based bookmarking tool that you can use for attractively displaying your favorite websites on one page.
59. Jigg : Jigg.in is a socializing community with the latest stories / news submitted by users and has a familiar name
60. Kaboodle : Kaboodle is a 2.0 shopping community where people recommend and discover new things.
61. Kinja : Kinja is a blog guide, collecting news and commentary from some of the best sites on the web.
62. Lifelogger : “LifeLogger is a great way to keep things that matter to you alive and sparkling.” And worth considering in a bookmarking campaign.

63. Lilsto : Lilisto lets you store, manage and find your favorite links (or bookmarks) and removes the need to maintain them through your browser.
64. Linkagogo : Favorites and Social Bookmarking Application, its unique dynamic toolbars automatically adapt themselves.
65. Linkarena : German Social Bookmarking site.
66. Linksnarf : Social link sharing with groups of friends.
67. Listerlister :ListerLister is a social list building community where you can create, add to, and vote for both lists and the items added to them.
68. Ma.gnolia.com : Like Furl and Delicious, anoter major bookmarking site which lets users organize bookmarks, search other people’s favorites and make friends and contacts.
69. Markaboo : MarkaBoo is tool for saving websites, files, and notes from your browser, email or mobile phone.
70. Marktd : Marktd is a reference & voting system that highlights marketing articles considered valuable by the marketing community.
71. Memfrag : memFrag stores your favorites personal notes, making them globally accessible from any computer.
72. Memotoo :Lets users centralize and share your personal data.
73. Mister Wong : Mister Wong is a social bookmarking site that originated in Germany, and has since become a popular and widespread tool.

74. Mobleo : Allows you to easily add, organize, and share your mobile phone bookmarks with your friends using your desktop computer.

75. Multiply :Florida-based social network Multiply, which reports nearly 3 million users and $6 million in funding,opened its social bookmarking site recently and has done well. Definite authority
76. Murl : My URLs is a free online bookmarks manager, think of it as a bookmarks community.
77. MyBookmarks : MyBookmarks – access your bookmarks anytime, anywhere. Free productivity tool for business, student or personal use. Another popular bookmarking site.
78. Myhq : Store your bookmarks in one central location. Fast, text-based, banner free!
79. MyLinkVault : A free online bookmark manager. Other bookmark managers can be so clumsy to use – trying to rearrange your bookmarks can be slow and frustrating.
80. mySiteVote : mySiteVote is a community where you can vote your favorite site/s and view how popular a site is.
81. MyWebDesktop : A collaboration and communication tool, designed to be as generic and easy to use as a telephone and email.
82. Newsvine : The mission of Newsvine is to bring together big and little media in a way which respects established journalism
83. Newsweight :NewsWeight is a democratic news, information, and entertainment resource.
84. Oyax : Oyax is a social bookmark manager which allows users to easily add sites you like to personal collection of links, categorize those sites with keywords.
85. Philoi : Person-to-person link sharing community. Save bookmarks and share links with your friends.
86. PlugIM : PlugIM is a user driven internet marketing community. Submit content, share articles, comment on projects and promote your favorites to the front page

87. QuickieClick : QuickieClick is a second generation social bookmarking website with a visual twist.
88. Rambhai : An Indian social bookmarking community
89. RawSugar : A social search engine powered by user contributions. Its an online community, with over 130,000 URLs already tagged by their members.

90. Searchles : Owned by the DumbFind search engine, in my opinion Searchles is a much overlooked bookmarking tool and loved by Google, Yahoo and the other major search engines with its passing of link juice and high rankings for terms within search results themselves. Do not overlook Searchles.
91. Segnalo : Italian Social bookmarking site.
92. Simpy [late addition]: Social bookmarking & search, Simpy lets users “save, tag, search and share bookmarks, notes, groups and more.”
93. Sitebar : A solution for people who use multiple browsers or computers and want to have their bookmarks available from anywhere without need to synchronize them
94. Sitejot :Free online bookmark manager. Like every other social bookmarking site, it allows users to manage all of their bookmarks online in one convenient place.

95. Sk*rt : sk*rt is a social media ranking platform of “pure goodness”, targeted towards women. Given the right story, Sk*rt can send A LOT of targeted traffic.
96. Slashdot : The godfather of social news, SlashDot bookmarks are still quite powerful .. keep in mind the site has a heavy slant towards Linux and Open Source issues.
97. SocialDanger : SocialDanger is a Web 2.0 open source content management system.
98. Socialogs : A Digg-like Social Bookmarking Service.
99. Sphinn : Very popular search marketing oriented social news and discussion site run via the Pligg system.
100. Spotback : Spotback is a personalized rating system that recommends relevant content based on personal rating history using collaborative filtering
101. Spurl : Another cherished bookmarking and tagging site, Spurl lets users keep online bookmarks & tags while offering full text searching, recommendations & storing of entire documents.
102. Squidoo :Kind of spammed out, Squidoo is a 2.0 property which lets people and businesses set up a ?lens’ which lists links, tags and relevant RSS feeds to different subjects.
103. Startaid : I’ve noticed that StartAid bookmark pages rank highly in Google and other search engines. This basic bookmarking service allows users to describe, tag and categorize sites.

104. Stylehive : The Stylehive is a collection of all the best products, brands, designers and stores discovered and tagged by the Hive community
105. Syncone : SyncOne is an Internet aggregator of bookmarking and browsing.
106. Tagfacts : Basic bookmarking and tagging, a social knowledge base.
107. Taggly : Store, share and tag your favorite links.
108. Tagne : TagNe.ws is user-submitted, community voted links and resources related to SEO, Blogging, RSS, Tagging, Internet Marketing and more.
109. Tagtooga : Says that this bookmarking engine can be used to discover great sites difficult to find in Google/Yahoo by browsing categories.
110. Tagza : A very young Social Bookmarking site mostly being used by Indian and Pakistani web masters.

111. Tedigo : Personal and social bookmarking in Spanish and English made simple.
112. Thinkpocket : Lets users pocket websites you find valuable. It is a web service that aims to help store, organize and share your favorite sites
113. Thoof : Thoof is a user generated news and information service that claims to learn about what users are interested in and delivers news that they care about.
114. Totalpad : TotalPad is a new online news and article community where people are free to voice their opinions
115. Urlex : With URLex system users are able to leave a comment regarding any internet link on any site. Possibly good for linking
116. Uvouch : Another basic social bookmarking site, users can save their findings with one click, at one place and access it from anywhere.
117. Vmark : An online bookmark and online favorites manager.
118. Voteboat : VoteBoat is a user-controlled rating and voting site.
119. Votelists : VoteLists lets users create a list of rankable items. Other can add items, comment on them, rate them and more!
120. Vuju : Vuju allows user to submit/publish content which can be tagged and promoted.
121. WeTogether : Social bookmarking site where people will have great opportunities to promote their own sites.
122. Whitelinks : Securely store and quickly access favorite websites whenever connected to the Internet,:
123. Wink : A social search engine where users can share results and answer questions. Users build profiles which can link out to bookmark pages or other web sites (hint hint).:
124. Wirefan : Social bookmarking, news articles submission site.:
125. Xilinus : Organize and manage bookmarks online.:
126. Xlmark : xlmark is an easy social bookmarking site:
127. kaboodle.com

128. Yattle: Bookmark Management and Mini-Blogging Service.
129. Zlitt: Zlitt is a social bookmarking system which gives users the opportunity to share and tag favorite news, images and videos.
130. Zurpy: Saves bookmarks, text clippings, images, files, and news feeds in one place.

 

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3 Ways to make social media work for you

Monday, December 21st, 2009

If you are heavily invested in any type of in internet pursuit or even own a business outside of the web that has a web presence one thing that you need to learn about is how to make social media work for you.  This is due to the fact that you can easily double or even triple your web presence if you learn hoq to use social media to your advantage.  With social media becoming the new marketing tool of the 2000’s you cannot afford to ignore the growing phenomenon.  To help get started with the top marketing trend of the modern web here are three of the best ways to make social media work for you.

Reach out with social networking

The first and easiest way to get started with social media is to look into the social networking world that exists on the web.  Depending on what your website is or your business is focused on there are millions of opportunities for you to build a profile and build your exposure with customers.  From Facebook to Myspace to Twitter to LinkedIn there are plenty of ways that your website can start to make friends and clients just by taking the time to build a profile.

Enable easy post sharing and bookmarking

Another great way to get people to reach out for you with social media is to encode automatic social media tools on the bottom of your news feed items or your blogs.  You have probably noticed this links before which allow users to email a post to a friend or bookmark your page easily for easy use.  Studies have shown that if you suggest an idea people are ten more times likely to do it then if you wait for them to think about it on their own.

Update consistently and regularly

Finally, no matter which social media technique you use you need to update on a regular basis if you want to see success from your efforts.  People and search engine spiders are fickle so it is your responsibility to make sure that you keep your website or business name alive and noticed online.

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Reasons Why Your Social Marketing Campaign Has Failed

Wednesday, December 16th, 2009

You must understand that the message you are trying to convey to customers and potential customers is of the utmost importance.  You should definitely embrace social media marketing strategies as an important part of your company’s future.

We have all seen the ludicrous success stories; I am here to inform you that the majority of these success stories are not truthful.  There are a handful of people who have lucked up and found success early into their marketing career however on average; a successful social marketing campaign takes time and perseverance.  You will more than likely not become rich over night but you will be able to earn a great living if not become wealthy some day if you stick to the basics while focusing on your customers and potential customers.

Here are reasons your social media campaign will fail:

1.     You have chosen the wrong social media network for your company.  Some of the marketing statistics on major social media networks are astronomical however; this does not mean that you will automatically experience the same success.  You must be able to know the difference between advertising and communication with your customers and potential customers.

2.     You utilized the wrong people.  Even if you know how to market by the text book, this does not mean for a second that you understand the basics of marketing with social media networking.  You want someone who is not only text book smart with social media networks but also someone who is willing to try new things and knows their way around the internet.  You must surround yourself with the “right” people as compared to the “wrong” people otherwise; you will fail miserable in your social networking campaign.

3.     Bad content.  You wrote numerous blogs and no one responded.  Why is this?  Could it possibly be because your content sucks?  You must ensure that you provide quality content for your social media network efforts.  Ensure that your content is readable as well as interesting and contains topics which cover the products and services which you are promoting.

You do not want to be a failure.  If you want to be a winner in your social media network campaign, follow these tips on what not to do and you should have a great start on your beginning to not only larger profits but a larger potential for new customers.

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SEO tips for improving the ranking on Google News

Wednesday, December 16th, 2009

Good ranking on Google news is very important for your website’s reputation. Some simple SEO tips can help your page to come up in rankings on the Google News. Here is a look at the tips that you have to follow.

  • It pays to keep the article body intact. You should make sure that the article body is not broken. Things like advertising banners should be placed at the bottom of the articles or on the sidebar. Never place them in between the various paragraphs.
  • You should insert a date between the body and the title. This informs Google as to how recent your article is. This way the articles usability is increased and the readers can easily know how old an article really is.
  • The title of your articles should be really smart. While optimizing your page for search engines you should come up with a title that uses a combination of the most important keywords. Also a catchy and informative title attracts much more readers than a flat plain title.
  • Your pages should feature the original content separately from the press releases. The press releases should be separated and should be included in their own section or page. Also the original content should be placed on the main landing page of your website.
  • The content that you should publish should feature a unique content which is also really informative. Like in the traditional publishing, the only thing that matters the most in online publishing is the quality of content.
  • Your website should have a unique permanent URL, with a minimum of 3 digits. This helps Google to determine that the particular page contains an article and is not simply a static HTML page. This is how the traditional news websites and publishers used to choose their URLs. However, if the various pages on your website do not have such URLs you may simply use the next tip.
  • You should make sure that you submit a news sitemap. Submitting a news sitemap is really beneficial as this way it is easier for the news crawler to locate the article on your webpage and re-crawl on it to find any updates. The re-crawling for update usually takes place every 12 hours. Apart from that it also has the various meta-data like the publication date and the keywords that is required by Google to help in determining the relevancy of the article included on your webpage to their different categories. Also, it helps to determine the various ranking factors.
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The relevance of social search engine in Search Engine Optimization

Friday, December 11th, 2009

The social search engines have become very important in the process of Search engine Optimization. The importance is very obvious, as the search is turning more personal with every passing day. The search engines have been looking for ways to improve the relevance of their search results. This is why it has become important for the Search Engine Optimization professionals to make sure that they encourage their clients to improve their online network. They also have to make their clients put more effort in the social media efforts.

Here are a few tips that a search engine optimization professional should use to get the most of a Social Search engine. It is obvious that the rewards may not start to stack up right from the beginning, but with time, the SEO professionals can surely reap a lot of benefits.

• The first thing to do is to set up a Google Account and then go on to update your public profile as it appears on Google. The SEO professionals should then proceed to add some links to the clients’ profile on Twitter, MySpace, Flickr, Jaiku along with the other links that the clients want to appear when their contacts look for the terms that are designed to appear as content in these links.

• The SEO professional should urge the clients to become more and more active on the various social network sites. The clients should be urged to add more and more friends and post updates containing the right keywords. There is no need to come up with spam. One instead has to come up with keywords that can help to cause some real updates. The key is to use the right keywords and always keep the profile display settings on public.

• The SEO professionals should also make arrangement to generate some reviews. They should come up with some ways to generate some reviews from the real people who contribute to the various industry-specific websites. The SEO professional has to keep one thing in mind that a lot of clients are looking for conversions, instead of plain traffic. To make sure that a lot of conversion is being achieved, the best way is to rely on the word of mouth promotion. In terms of search the social search and positive reviews from the various people is equal to the word of mouth.

Search engine Optimization
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Posted in Blogging, Google, Link Building, SEO, Social Media, Twitter | 3 Comments »

How to attract more RSS/newsletter subscriptions

Thursday, December 10th, 2009

RSS/newsletter subscriptions are very important, the higher the number of these subscriptions is the more successful a website is considered to be. Here are some tips which you can use to attract a higher number of RSS  subscriptions.

• Make sure that the subscription link is easily visible. The best thing is to place a big RSS icon inside the menu or at the very end of the articles included in your website or blog. This way the link can easily be spotted and more and more people will be a subscriber.

• Commenting is not only a popular way to attract large number of visitors, but it also works for gaining more subscriptions for your website or blog. All you have to do is make sure that from time to time whenever you comment you should insert the URL of your RSS feeds instead of simply the URL of your website. In case your comments are popular, the various people will click on your RSS feeds links and will therefore subscribe to your blog.

• Sending out newsletters is also a way to earn high numbers of subscriptions. This is because still a really low number of internet users tend to use RSS. However a comparatively large number of people still regularly mailboxes. So along with your RSS link, you should also send out registration forms through email.

• A lot of people are still not aware of what an RSS feed actually is. This is why you should make sure that you create an informative video, or a webpage to explain in details what an RSS actually is and how interesting is it to use the RSS feed.

• Do not forget to specifically mention that opting for subscription does not cost anything. One thing is for sure that whatever is offered for free attracts a lot. Since, a lot of people do not know what a RSS feed actually is, you should make sure that you mention it is a large and visible letters that the subscription is “FREE”. This way people will not avoid subscription just because they think that it requires them to pay to secure a subscription.

• Make sure that you do not expose your subscriber counter. It is especially important if you have a small number of subscribers. This way your blog or website will not lose its credibility and you will keep on attracting more and more subscribers. Only display the number when it crosses 500.

• You should organizer competitions that would require the participants to register for your newsletter. It is a great way to earn subscriptions.

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Posted in Blogging, SEO, Social Media | 8 Comments »

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